The other day I added some funds to my student card and saw a familiar message: “Your Deposit Completed Successfully!” I’ve seen the similar message “Completion successful” on gas pumps after I finish pumping gas. These messages seem perfectly ordinary at first glance, but the more I thought about them, the more I realized how odd they are. Though they’re intended as concise messages to let me know that everything worked the way it was supposed to, I had to wonder what it meant for a completion to be successful.
The first question is, what is it that’s being completed? Obviously it must be the transaction. But rather than describing the transaction as successful or unsuccessful, it describes the act of completing the transaction as such. So is it possible to separate the notions of completion and success? In my mind, the fact that the transaction is complete means that it was successful, and vice versa. An incomplete transaction would be unsuccessful. After all, if the transaction were incomplete or unsuccessful, it certainly wouldn’t give me a message like “Completion unsuccessful” or, worse yet, “Incompletion successful”.
So saying that the completion is successful is really just another way of saying that the transaction is complete. But as a consumer, I don’t really care that the abstract act of completing the transaction is successful—I just care that the transaction is complete. The message takes what I care about (the completion), nominalizes it, and reports on the status of the nominalization instead.
What I can’t figure out is why the messages would frame the status of the transaction in such an odd way. Perhaps it’s a case of what Geoffrey Pullum calls nerdview, which is when experts frame public language in a way that makes sense to them but that seems odd or nonsensical to laypeople. Perhaps from the perspective of the company processing the credit card transaction, there’s a difference between the completeness of the transaction and its success. I don’t know—I don’t work at a bank, and I don’t care enough to research how credit card transactions are processed. I just want to put some money on my student card so I can buy some donuts from the vending machine.